At Guangzhou Automobile Exhibition this year, Lifan Motors launched two new car types, Lifan620 CVT and Lifan620 New Year Style. Mr. Liao Xionghui, Sales General Manage of Lifan Motors said that he looked forward to the next year’s car market with delight expectation and foresaw there would be 10% to 15% increase. The company had arranged for the next year and might do some producing capability adjustment. More new types like Lifan720 and Lifan SUV will enter into the market next year too.
Increase 150% Year-on-year
The second and the third level of market is the biggest increasing point.
Mr. Liao said that Lifan fulfilled the annual sales target by October this year in advance, and achieved 150% Increase as compared with last year. The total sales number is likely to reach 60,000. In the current situation, the increase extent of the second and the third market level is much wider than the first level, thus the second and third level must be the main space of increasing for the future economic car market. Lifan will develop its sales net work in order to boost the sales.
He thinks developing network is not only developing the number, but also to improve the quality of the net point, and increase its benefit. Besides, get to the bottom of the relationship between market capacity and network density, and establish a sounder relationship of manufacture and dealers by avoiding them getting into some bad competition which could break the good order. Lifan’s products had entered into some developed cities, such like Guangzhou. This is the first time that Lifan participate in Guangzhou Auto Show.
Insure the quality of new produced car.
First enter into the match, then into the market.
By now, Lifan has over 200 sales network, over 400 after-service network, and the after-service network is twice of the sales network. Mr. Liao mentioned that this was because the after-service should not outside a certain radius which could offer customers more convenient maintenance service thus customers could save their money and time.
To the quality question which customers always concern, Mr. Liao told the reporters that Lifan had brought in lots of exports from in and out of the country recent years, whenever there was new cars, Lifan would definitely put them into the match firstly, then, into the market in order to insure Lifan’s advantage in quality. Including Lifan320 which was launched this March, it had been in a racing match in Shanghai, and its quality was testified by the cruel game.